This course is currently in QA.
Introduction to Product Design
Coming February 2018…
About this Course
Over the last 10 years, design has proven to be essential to a business’ success. With the rise of the internet and more software being created, and as start-ups and tech companies realize the impact of design on the business and on digital products, there has been an increasing need for design. This course will help you understand and get familiar with product design, the role of design throughout product development and delivery, the different components of product design, and the process of designing digital products and experiences.
What you'll learn
- Understand “What is Product Design” (high level overview)
- How to take fundamental design principles and apply them to product design
- How to understand your user
- How to design for your customer
What is Product Design?
The definition of a Product Designer is something that’s constantly evolving within the tech industry. In the context of creating a software or a digital product, the role of the product designer spans from defining the problem, investigating and validating it, then exploring all the possibilities for solving the problem, designing the experience and the product, and then testing and shipping the solution. You’ll be learning about the various components and skills of a product designer and you’ll also be given a project throughout the course so you can apply and put some of these things into practice.
What makes an interface intuitive? How do you know that one design works better than another? We’ll be going over some of the fundamental principles of design, including principles of UX design, visual design, and interaction design. In addition to universal design principles, we’ll talk about the importance of having design principles specific to your company. Company design principles are the guiding light for a product or a brand. They define and communicate the key characteristics of a product to both users of the product and those creating the product.
The Design Problem
When it comes to the design process, you’ll find that there are various processes and different design terminology to describe these processes and methods. We won’t be getting into the details of that here but rather, we’ll be learning about the broader product design process and going through each step with a project that will help you apply what you’ve learned. For the project, imagine that you are a product designer at Craigslist, and you are starting a new project with the mobile app team. For the project, you will be creating a mobile app for Craigslist.
The Design Solution
Now that we have established what the problem is that we are attempting to solve, we will look into the tools and processes that a designer will use to work towards solving the problem.
May has been working as an in-house designer for over 11 years with proven experience in launching both physical and digital products to market. May is deeply engaged in every step of the design process, from research to every last pixel of user interface and visual design. May is passionate about creating beautiful and functional products that will bring meaningful experiences to users. She is currently working in NYC as a Product Designer at Animoto.