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Different Types of Logos

1:19 with Mat Helme

In this video you will learn the three basic logo types and examples of each. We will also see examples of mixing and matching logo types.

  • 0:00

    >>[male voice over] There are basically 3 different types of logos.

  • 0:03

    The first is the mark. This is what most people think of when they hear the word "logo."

  • 0:10

    This is the gem, or symbol, that represents a company or an identity.

  • 0:20

    The second type of logo is the type lockup. This is simply type that represents the identity.

  • 0:28

    Sometimes, it's as simple as using Helvetica or as complex as creating graphics from a character.

  • 0:47

    The last type of logo are illustrative logos.

  • 0:50

    Just about every sports team and every sports league has an illustrative logo which represents their mascot.

  • 0:59

    Now, sometimes designers might mix and match logo types.

  • 1:05

    Sometimes, you can find marks inside of type lockups, or illustrations with type lockups inside of them,

  • 1:13

    or even marks subliminally placed inside of logos.

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