>>[male voice over] There are basically 3 different types of logos. 0:00 The first is the mark. This is what most people think of when they hear the word "logo." 0:03 This is the gem, or symbol, that represents a company or an identity. 0:10 The second type of logo is the type lockup. This is simply type that represents the identity. 0:20 Sometimes, it's as simple as using Helvetica or as complex as creating graphics from a character. 0:28 The last type of logo are illustrative logos. 0:47 Just about every sports team and every sports league has an illustrative logo which represents their mascot. 0:50 Now, sometimes designers might mix and match logo types. 0:59 Sometimes, you can find marks inside of type lockups, or illustrations with type lockups inside of them, 1:05 or even marks subliminally placed inside of logos. 1:13