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Typography for Designers

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Horizontal Space: Measure and Margins

7:55 with Hope Armstrong

How many characters should fit on a line of text? How do I give my type room to breathe? We’ll be addressing these questions in this video on horizontal space.

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Letterspacing and Kerning

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    We first talked about measure which is also known as lining because it deals 0:00
    with how many characters fit on each line of text. 0:02
    Then we'll discuss the space between letters, these two concepts both work 0:05
    together to create readable layouts, which give the type room to breath. 0:10
    In elements of type of graphic style, Robert Richter recommends 0:17
    a measure of 45 to 75 characters per line for a single column of text. 0:22
    A measure that's too long can tire out readers eyes, 0:28

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