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UX Content Strategy

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Inspirational UX Content

4:34 with Dan Gorgone

In this video, we’ll discuss how to inspire users through UX Content, whether you’re trying to get them to use features you’ve built or understand the possibilities open to them.

Resources

New Terms:

  • Inspirational UX Content - Content that shares examples, and stories, and provides a look at new possibilities to compel users to stay engaged, take action, and achieve goals.

Further Reading:

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    But after you've built trust and gotten users familiar with what you've got, 0:00
    sometimes you need to give them an extra push to get them moving in the right 0:04
    direction. 0:08
    Inspirational UX content can be that push. 0:09
    There are a few ways to create this content, but 0:13
    it requires imagination on your part and a deep understanding of your users. 0:16
    [SOUND] The purpose of Inspirational UX content, 0:20
    is to help users discover the value of whatever you're providing. 0:23
    And this goes beyond offering simple descriptions, 0:28

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