Why UX Content Matters4:43 with Dan Gorgone
In this video, we’ll dive into the psychology behind UX Content and how creating emotional reactions will lead to specific benefits related to website metrics.
Maslow’s Hierarchy of Needs - theory from psychologist Abraham Maslow regarding the most basic needs required by humans: physiological, security, social, esteem, and self-actualization
Aarron Walter’s pyramid of user needs - based on Maslow’s Hierarchy of Needs, Walter proposes that users set similar priorities for websites: functional, reliable, usable, and pleasurable
- User engagement - how often users interact with you measured by the number and/or type of actions they take
- Designing for Emotion, by Aarron Walter
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