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Defining a Call to Action
1:52We want to draw attention to the pre-order offer, most likely in the form of a button or a link. This is what's called the call to action, because it's the behavior, or action, that we want to encourage in site visitors.
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We're going to design a landing
page that does three things.
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Captures the attention of visitors
as soon as they hit the site.
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Educates them about the product, and
then drives them toward a pre-order.
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They're 25 to 35 year old homeowners
that make heavy use of social media.
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We're designing a landing page for
a marketing campaign and
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ultimately we want site visitors
to pre-order the product.
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We want to draw attention to the pre-order
offer most likely in the form
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of a button or a link.
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This is what's called the call to
action because it's the behavior or
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action that we want to
encourage in site visitors.
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It's important to define the call to
action because when designing a website,
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it's best to design from the inside and
work your way out.
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Let me explain.
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If you start designing
a webpage by adding the logo,
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navigation, footer, and everything
else that goes around the content,
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then the purpose of
the page might get lost.
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The page can get crowded with pieces of
noise around the outer edges of the page,
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without much room left to focus
on the inside of the page
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where the content belongs.
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Instead, it's best to start with
the primary purpose of the page, and
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then build everything around
each subsequent priority.
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That's what it means to
design from the inside out.
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It's not always possible to do this on
an existing webpage, but for a landing
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page that's separate from the rest of
the site, it can be a good approach.
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So the call to action
will be to pre-order.
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With that in mind, we're ready to
start wire framing the design.
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