Christina was able to gain the skills she needed to transition into a dream career in digital marketing
Christina was a marketing planner with a desire to transition into digital marketing. After her job was cut, Christina decided to use unemployment as an opportunity to refocus her career and dedicate herself to learning the skills she needed for digital marketing. Shortly after, with the technical knowledge she learned with Treehouse, she landed a job as a search engine optimization (SEO) and search engine marketing (SEM) consultant at Amazee Metrics. Christina is now gaining experience in a career she enjoys, becoming more confident with her new skills, and continuing to learn with Treehouse to expand her skill set.
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What first drew you to the web industry?
As a marketing professional, I wanted to get into digital marketing because it's measurable and fast-paced compared to print.
Before I knew about Treehouse, I didn't think I could learn how to build a website… Now, I feel like I can learn anything I want. Learning with Treehouse got me the job I have today and gave me the fundamental knowledge I use on a daily basis.
What work were you doing when you first joined Treehouse & what encouraged you to learn with us?
I used to work as a marketing planner in a major Swiss travel company. Despite my interest in digital marketing, my job consisted mainly of print advertising. As it happens in large companies, my position got cut due to restructuring measures. I used unemployment as a chance to refocus my career and go all-in on digital marketing. My boyfriend is a developer and knew about Treehouse. He encouraged me to use Treehouse to learn the basics of web development and even paid for it to get me started.
You recently landed an awesome job at an online marketing agency. Tell us a little about it, and the experience of transitioning into the industry.
I'm a consultant for search engine optimization (SEO) and search engine marketing (SEM) at Amazee Metrics in Zurich, Switzerland. We are an Online Marketing company providing consulting services in the fields of SEO, SEM, Conversion Optimization and Web Analytics. As a consultant, I have to understand the structure of websites and explain technical constraints to customers who are usually not very tech-savvy. As I'm gaining experience, I'm becoming more confident and can use my marketing background and technical knowledge effectively.
What has the value of a Treehouse education meant to you?
Before I knew about Treehouse, I didn't think I could learn how to build a website. However, the courses are so well structured that it is possible for everyone to learn it, even if you have no previous coding experience like me. Now, I feel like I can learn anything I want. Learning with Treehouse got me the job I have today and gave me the fundamental knowledge I use on a daily basis.
What are your plans for the future, and what’s up next on your learning path?
Is there any advice you’d like to share with students who have just started learning with Treehouse?
The great variety of courses can make it difficult to choose. What will directly benefit your work or hobby? Start from there. For myself, this is the best way to stay motivated. And don’t think that there's anything too difficult for you. Keep calm and keep at it.