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Business

Advanced Google Analytics? Any courses or resources available?

Hi there ,

I am looking to see if the Treehouse community knows of any resources (or courses in the pipeline) for web developers to use the more advanced features of Google Analytics?

Some examples :

Recording user goals Recording users clicking on links or buttons Proper use of the Tag Manager How to rank for something locally and worldwide Tips on writing good web content

As web developers you often get a chance to work on peoples websites but it would also be a good earner to be able to provide full Analytics services on top of this

Thanks

Andrew Rainey

Jeffrey James
Jeffrey James
2,636 Points

Create a toy site. Have a goal page, create some on page interactivity to track using custom events and develop a use case for a custom dimension (read about scopes). Use regular js at first, then migrate your implementation to GTM. After all that trial and error, then read some tutorials and it should start becoming fairly clear. (involved in web analytics since 2006'ish)

1 Answer

Have you tried the Google Analytics Academy ? They have advanced tutorials, and one especially about the tag manager. Combined with a real website practice, it was enough for me in the marketing dpt ! Good luck https://analytics.google.com/analytics/

Thanks very much for this