Design Design Thinking Becoming Acquainted with Your User "Who is My User?"

Am sorry but from what data or research did the team manage to come up with the persona of Sarah?

Is this just who they think the type of customer that would attend emmacon or is this from some research ? I didn't get it from the video

Mark Casavantes
Mark Casavantes
10,593 Points

It looks like a judgement call to me.

after further research from a few other sites, the persona comes from research data that is taken. Using reviews of the product or service to find customers that are currently using. other methods maybe surveys interviews and past research done by the marketing team.

2 Answers

Quentin Jobs
seal-mask
.a{fill-rule:evenodd;}techdegree
Quentin Jobs
UX Design Techdegree Student 9,994 Points

At the start of the previous tutorial, Data Collection, Devin explains 3 ways that data can be collected. Around 1:40 he mentions interviews or the use of assumptions. The problem I have with making assumptions is that cognitive bias may occur.

Maria Stanik
Maria Stanik
72 Points

What if you have no team? How do you do this process on your own?