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Business Researching User Needs Making Sense of it All Do People Need Your Product?

Sean Griffin
Sean Griffin
2,627 Points
Posted by Sean Griffin
Sean Griffin
2,627 Points

Are online surveys a good Learning Activity option?

Experience Sampling, Field Observation and Interviewing were the three Learning Activities presented in this course. What about conducting a survey via an online tool to ask potential customers questions about a new product concept?

In my case, I am considering building a website that I believe will fill a void in a particular market. Would creating an online survey (with a tool such as Survey Monkey) and sending that out to potential customers in my market be a good Learning Activity if in-person interviews, etc aren't possible?