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Business Researching User Needs Learning activity: Interviewing Assignment: Plan an Interview

Assignment to plan a 15 minute interview to identify grocery shopper needs

warm up questions

  1. What place is your favorite supermarket to shop at?
  2. How often do you go shopping for groceries?

main questions

  1. Does customer services provide an efficient and friendly experience? Could you give an example of a time....
  2. How does the store layout affect your shopping experience? if you could change one or more things what would they be?
  3. Do you have fast access to workers as you walk around the supermarket to guide you to different food departments or does the supermarket need to recruit more people. If so, why?