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Empathy Map and Persona. How they are related?

What first needs to be created Personas or Empathy maps?

1 Answer

Paulo Alexandre
Paulo Alexandre
9,303 Points

They are different methodologies to understand how to help you user.

In the empathy map you start understanding what your user sees, hears, thinks, feels, etc... once you have a good picture of how your users are you can start doing your personas based on your research. But, remember, personas are not the actual users, personas are the stereotype of your potential users.