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Business

Website Flipping

I read about people who were doing website flipping a while back. I was wondering if anybody on here (or anyone you may know) has had any experience with website flipping.

3 Answers

Dan Gorgone
STAFF
Dan Gorgone
Treehouse Guest Teacher

Hi Patrick, can you clarify what you mean by "website flipping" - just want to make sure we're all talking about the same thing here. :)

Hey Dan, Well from what I gather website flipping is mostly one of two things. Either: A) Buying existing domains and webhosts and "fixing them up" (upgrading code, database, design, content, branding, etc) so that they can then be resold. B) Starting completely from scratch a website in a niche market, for the sole intent of selling it at a later date.

I think website flipping usually refers to A.

Dan Gorgone
STAFF
Dan Gorgone
Treehouse Guest Teacher

Yup, the most common strategy I've seen is improving the SEO of an existing site through a redesign, improving it with keyword-rich content, and driving as much traffic as you can so you can then sell it based on the traffic it receives. Then again, I've also seen prospectors do the same with completely new domains, hoping the keywords in the URLs would be strong enough to get traffic from users searching for related terms.

If you have the research skills to find good opportunities and track data in the market, and you're patient enough to wait for results, it's certainly possible to do this.

Others here might be able to speak to the process of buying a site and improving the back end as well, though generally I've seen this done with WordPress sites, where you can build something with pre-existing templates, and then when you sell it, you simply pass along the login info to the buyer and they take it over. Plenty of business opportunities out there!