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Business How to Start a Business Discovery Customer Segments

Sohaib Raza
Sohaib Raza
90 Points

What is Niche ? Niche Market?

Hi please explain me that what is Niche and Niche Market ?

2 Answers

A niche (market) basically refers to a small market segment.

A ruby developer is a niche within the field of programming, for example.

Conversely, google is your friend...

https://en.wikipedia.org/wiki/Niche_market

Adam Greenough
Adam Greenough
7,742 Points

In business, a niche is a small segment of a larger industry. If you were a web designer, your niche could be websites for restaurants, for example.