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![Sohaib Raza](https://secure.gravatar.com/avatar/b1418e44cc61a90bd16be1396bf9785e?s=96&d=https%3A%2F%2Fecs-static.teamtreehouse.com%2Fassets%2Fcontent%2Fdefault_avatar-445fbbabfc8dc9188fb5967fe43322ee0c3e0dd1e10f378bf8343784af5a13eb.webp&r=pg)
Sohaib Raza
90 PointsWhat is Niche ? Niche Market?
Hi please explain me that what is Niche and Niche Market ?
2 Answers
![Jake Nisenboim](https://uploads.teamtreehouse.com/production/profile-photos/3689372/micro_IMG_3623_2.jpg)
Jake Nisenboim
3,374 PointsA niche (market) basically refers to a small market segment.
A ruby developer is a niche within the field of programming, for example.
![Adam Greenough](https://secure.gravatar.com/avatar/27432bb9d9058dde12acdc013ab076eb?s=96&d=https%3A%2F%2Fecs-static.teamtreehouse.com%2Fassets%2Fcontent%2Fdefault_avatar-445fbbabfc8dc9188fb5967fe43322ee0c3e0dd1e10f378bf8343784af5a13eb.webp&r=pg)
Adam Greenough
7,742 PointsIn business, a niche is a small segment of a larger industry. If you were a web designer, your niche could be websites for restaurants, for example.
Jake Nisenboim
3,374 PointsJake Nisenboim
3,374 PointsConversely, google is your friend...
https://en.wikipedia.org/wiki/Niche_market