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Business How to Start a Business Discovery Customer Segments

Posted by Luis Carrion
Luis Carrion
Courses Plus Student 41 Points

What kind of customer segment would a Lawn Care Company be?

What kind of customer segment would a Lawn Care Company be?

2 Answers

chris barnhart
chris barnhart
6,514 Points
chris barnhart
chris barnhart
6,514 Points

Segmenting customers is a way to group and classify who potential customers could be for your business. You main customer classes could be "Individuals with lawns" and "Businesses with lawns". Within each of those you would want to break it down to be really specific- what neighborhood, etc? The more specific the better. "Apartment building residents" probably wouldn't be a Lawn care segment.

Alishia Penk
Alishia Penk
1,460 Points
Alishia Penk
Alishia Penk
1,460 Points

I suppose it depends on your business...if you are a fertilizer company you would see this much differently than you would if you were a telephone provider trying to sell service to this company.