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Conducting User Interviews

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Finding Participants

2:38 with Hope Armstrong

How to use social media to connect with participants for your screening survey.

Example social media post:

I am looking for people who love #dance to participate in a short interview. Fill out this survey to see if you qualify: https://forms.gle/ZF52GhXJum6Rgb7V7 #dancer #dancing #dancelife

Keyword Planning Tools:

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    Now that you have a solid screener, 0:01
    it's time to start thinking about finding people who will take it. 0:03
    Industry standards recommend having at least five participants in your study 0:07
    to gather enough data to make accurate decisions. 0:11
    To find people who meet the criteria for 0:15
    my imaginary dancing app, it would make sense to look for them where they linger. 0:17
    In the real world, we would find them in dance school, clubs, 0:22
    shows, contest, and so on. 0:26
    Online, we'll find them on social sites like Facebook, Twitter, or Instagram. 0:29
    They'll hangout in groups and communities, they'll like and favorite popular dancers, 0:35
    schools, academies, top dance groups, and related TV shows. 0:40
    You have the option to go to places where you might find these participants in 0:46
    person to ask the screener questions or find them online using keywords. 0:49
    To find these online hubs of interest you need to learn the language and 0:55
    jargon of your audience and identify keywords that will help you find social 1:00
    media groups, communities, and pages of interest to beginners. 1:04
    A great way to identify relevant keywords is by using keyword planner. 1:09
    Check out the teacher's notes below for a link to some websites for 1:14
    finding those keywords. 1:17
    Start with the overall topic like shopping and 1:19
    see what keywords and hashtags are popular. 1:23
    Each time you find a keyword that you're interested in, write it down. 1:26
    Identifying keywords is relatively easy. 1:31
    Just think of some related words, or synonyms, or 1:34
    even find a thesaurus to find keywords. 1:37
    If you haven't already, try all these steps with your clothing store topic. 1:40
    Then use the keywords to post your survey in appropriate places. 1:45
    For example, I searched dance, and the popular hashtags I chose were 1:50
    #dance, dancer, dancing, and dance life. 1:55
    Using these hashtags, my post for 2:00
    participants to fill out my screener may look like this. 2:03
    I'm looking for people who love #dance to participate in a short interview. 2:07
    Fill out this survey to see if you qualify. 2:13
    Then I'd insert the link with these hashtags, #dancer, 2:16
    #dancer, and #dancelife. 2:20
    Once you start to receive responses, 2:25
    review them to see who matches your criteria. 2:27
    Reach out to those who do, these will be your research participants. 2:31
    Great work and keep it up. 2:35

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