- Design
- Professional Skills
- Beginner
About this Course
Learn how to validate product ideas by identifying an audience, sourcing participants, conducting user interviews, and analyzing the results.
Recruiting Participants
Learn why interviews are important, how to find participants and what to look for in your users.
5 stepsInterviewing
Learn the process of crafting great questions and conducting interviews. You'll also learn what to avoid in your questions so that you receive open, honest and useful answers.
8 stepsAnalysis
With the interviews complete, you now need to organize and analyze your findings, so you can come up with clear insights to direct the next stage of your design work.
4 stepsTeachers
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Tomer Sharon
Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City. He is the author of the book, Lean User Research for Product Development (Rosenfeld Media, 2015) and, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012).
He founded and led The Israeli Chapter of the User Experience Professionals’ Association and is a mentor at Google’s LaunchPad program, a bootcamp for early-stage startups around the world. Tomer preaches and teaches user research and holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on twitter.
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Hope Armstrong
Hope is a Senior Product Designer. Since 2009, she has worked in education, tech, and non-profits. In her spare time, she advocates for sustainability and hangs out with her cats.