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Conducting User Interviews

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Follow-ups

1:11 with Hope Armstrong

Once you've asked a question, you should dig deeper to learn more from the person you're interviewing. Follow-up questions are important at getting to deeper insights about your users and their motivations.

Follow-up Questions:

  • Point to reactions, contradictions, paradoxes, unexpected reactions, or laughter that might help reveal an important story. Why do you laugh when you mention Facebook?
  • Clarification, when you say that, you mean your laptop, right?
  • Reflecting back, so what I hear you're saying is, is that right? Reflecting back might uncover a more accurate story and help eliminate rationalization.
  • Native language, why do you call your phone, my extended arm? Your interviewees' jargon can teach you a lot about the meaning they attach to different things.
  • Why? When you hear an answer about something, make sure you understand it by asking why. Ask the interviewee to explain their behavior and choices. If why sounds a bit aggressive, replace it with the softer, "tell me more about that."

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    Related Discussions

    Have questions about this video? Start a discussion with the community and Treehouse staff.

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    In many cases, 0:00
    follow up questions are the ones that reveal the stories you're looking for. 0:01
    Have these questions in your question arsenal, ready to be used when needed. 0:06
    Point to reactions, contradictions, paradoxes, unexpected reactions or 0:10
    laughter, that might help reveal an important story. 0:16
    Why do you laugh when you mentioned Facebook? 0:21
    Clarification, when you say that you mean your laptop, right? 0:24
    Reflecting back, so what I hear you're saying is, is that right? 0:29
    Reflecting back might uncover a more accurate story and 0:35
    help eliminate rationalization. 0:39
    Native language, why do you call your phone, my extended arm? 0:42
    Your interviewees jargon can teach you a lot about the meaning they attach 0:47
    to different things. 0:52
    Why, when you hear an answer about something, 0:53
    make sure you understand it by asking why. 0:57
    As the interview lead to explain their behavior and choices. 1:00
    If why sounds a bit aggressive replace it with the softer tell me more about that. 1:04

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