Funnel Analysis2:57 with Anya Mezak
Now we’ll look at how to analyze the series of events that lead to a desired goal. This is referred to as a “funnel” because though many individuals can enter the funnel, only a small number of them will get to the intended goals. A Funnel analysis is used to understand exactly what steps people use to get to a particular goal and where the user drop-off is along the way.
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