About this Course
An essential part of the UX design process is measurement and validation. This course will provide an overview of the methods available for measuring the success of a design including A/B testing, surveys, and usability testing. It will specifically deep dive into usability testing so that students will learn about what’s involved in running such a test, from preparing a test plan to presenting actionable findings.
What you'll learn
- Qualitative and Quantitative Methods
- Usability Studies
- A/B Testing
- Survey Design
Anya has been a UX designer and researcher in both agencies and big tech companies for more than 10 years. She is also an avid Google Sprint Methodology advocate and sprint facilitator. Most recently she was a manager with Google Ads. She now lives in Portland, Oregon, where she now enjoys mentoring those entering the UX field and being inspired by her creative toddler.
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