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To get the most out of any study, the key is planning. In this video, we will go over the tools and steps we recommend you follow when setting up your own study.
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To get the most out of our study,
the key is planning.
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We'll talk through the steps using an
imaginary scenario on a very real website,
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Amazon.com.
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Let's pretend that the analyst at
Amazon.com discovered an unusually high
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drop off rate in visitors looking for
air conditioner units.
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Meaning, a lot of people are looking for
A/C units on Amazon, but
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aren't buying them.
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We want to find out why this is
happening and how we can change it.
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When you need to find out the why
behind a research finding,
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