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We’re at the final stage of your research study. Don’t lose steam now! The quality of your findings write-up will determine whether you will get buy-in from your stakeholders and ultimately whether your design recommendations will be followed.
Recommended flow for your report or presentation
- Summary
- Method
- Findings
- Implications
- Raw data
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Your final report can take many shapes.
0:00
Templates found online
are often text documents, but
0:03
I've always preferred using
a presentation format instead.
0:06
This way, the same file can be used
when sending the report out as when
0:10
presenting to your team.
0:14
Presentations also naturally lend
themselves to video clips and concise,
0:16
memorable statements,
over lengthy passages.
0:21
Once you start writing up your findings,
0:24
you'll need to think about how you
want to describe each finding.
0:26
For example, which of these is
more helpful and easier to read?
0:30
Participants asked about
needing to understand BTUs,
0:35
how they relate to rooms size,
and whether filter type mattered.
0:39
Versus 5 out of 8 participants needed
more information to make a decision.
0:43
See how much more concise and easy to
understand the second statement was?
0:49
Make each finding title short and
to the point.
0:54
To support each of these points,
use a real example.
0:58
You can list all the data available and
yet
1:02
there's always something exceptionally
powerful when you include a real example.
1:04
At Google, it was common practice for
us to include a quote or
1:09
video clip to illustrate
the point we were making.
1:13
Let's go back to our Amazon.com example.
1:17
To demonstrate that people need more
information to make a decision,
1:20
we can include this clip.
1:24
>> I don't know what 10,000 BTU means, so
1:26
I think it has something
to do with room size.
1:29
And my room is about 200 square feet, so
1:32
I'm hoping I can just find a chart
that will tell me which one to buy.
1:35
>> Sometimes including a video clip is not
possible because the video footage wasn't
1:40
available.
1:45
Or perhaps you're just not sure if people
are going to watch the video clip.
1:46
In that case, include a quote.
1:49
It looks like it has 5,000 BTUs,
but I'm not sure what that means.
1:52
I will go to Google to find out.
1:57
>> The P5 in this quote is an example
of a standard shorthand for
2:00
participant number 5.
2:05
Use the letter P followed by
a number representing the order in
2:07
which the participant was interviewed.
2:11
Now that you've written your findings out
and backed them up with video clips and
2:14
quotes, what are your
recommendations to the team?
2:18
It's critical that you take the time
to make recommendations that
2:21
are actionable so
the team knows where to start.
2:25
Be sure to differentiate what is broken
from the specific design ideas or
2:28
suggestions.
2:33
For example,
here are actionable next steps and
2:35
designing ideas from the Amazon
study we've been using.
2:38
Provide additional information for
2:42
shoppers to be able to make
a choice of what AC unit to buy.
2:44
You may even suggest a round of
quantitative research building on the work
2:48
they've already done.
2:52
In this case, the relevant next
round of research would be,
2:53
create a survey to understand what
specific information people are missing
2:57
to help them in their purchase decision.
3:02
If you want to include specific product
ideas that address the finding you've
3:05
identified, you can add that as well.
3:09
Product design idea colon, create a how-to
guide for choosing an air conditioner.
3:11
Now, let's talk about how you
should group your various findings.
3:17
You could do this by the research
question, product area, or
3:21
even team organizational structure.
3:25
I've actually found the team approach
to be very effective at Google,
3:28
given the size of that organization.
3:32
With each section of the report
being focused on a particular team,
3:34
we could present to just
one team at a time.
3:38
And lead with information
most relevant to them.
3:41
This small group approach
encouraged discussion and
3:44
kept the presentations
to a reasonable length.
3:47
So you have your findings prioritized and
organized.
3:50
Here's the recommended flow for
your report or presentation.
3:54
First, summary, lead with a short summary
highlighting who you talked to and
3:58
the most significant high-level findings.
4:03
For a higher level manager, this might
be as far as they get into your report.
4:07
For others, this will be the lead-in
to the detailed content.
4:11
Second, method, this is where you
describe the people you interviewed and
4:16
the general format of your study.
4:21
Third, findings, where did people stumble?
4:23
What needs fixing?
4:27
If you notice anything had
worked particularly well,
4:28
you could include that too.
4:32
Four, implications, what happens now?
4:33
What needs to be addressed ASAP?
4:37
And what could be done over time?
4:39
This is a great section for
initiating discussion and debate.
4:41
But make sure that people
who saw just one or
4:45
two sessions don't dominate the
conversation with a biased perspective.
4:48
And fifth, raw data, spare your audience
from seeing your massive spreadsheet or
4:53
pages of notes in the main presentation.
5:00
However, you can add a link to the data
for those who are curious to go deeper.
5:03
After you've taken all the time to plan,
run, analyze, and
5:08
then report out your findings,
don't go running to your next project.
5:13
Make sure to allot a small portion of
your time over the next month or so
5:18
to follow up with your
cross-functional partners.
5:22
To see if and how your recommendations
have been implemented.
5:25
Okay, that's all on running
your own usability study.
5:30
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