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Receiving UX Feedback by Example

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Receiving Non-constructive Feedback

2:40 with Hope Armstrong

Listen to examples of non-constructive feedback and see how you can positively respond to negative comments.

For more information, check out the workshop Handling Feedback as a UX Designer.

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    Now let's get into non-constructive, feedback. 0:00
    It takes more practice, and is more difficult to handle. 0:03
    You may receive non-constructive, positive feedback. 0:07
    Some examples are, Looks good, or That will do. 0:11
    This isn't constructive because it lacks explanation. 0:15
    Is it just good enough? 0:18
    What improvements can be made? 0:20
    What specifically do they like? 0:22
    Did they take the time to thoroughly review it? 0:24
    Ask more questions to dig further. 0:28
    Now let's go over the trickiest type, non-constructive, negative feedback. 0:30
    Why would you do that? 0:36
    The subtext here sounds like they're saying, this is a dumb solution. 0:37
    If the feedback lacks context to your decisions, frame it like this. 0:42
    I made this design decision in other to solve the goal. 0:47
    This solves the goal because, insert explanation. 0:51
    Another option is to explain it with this formula. 0:55
    I tried this way which led to this problem, so I landed on this solution. 0:58
    This looks amateur. 1:04
    If the feedback lacks awareness of the project state, say something like this. 1:06
    This project is in the beginning stage. 1:12
    Visual design polishing will be addressed later. 1:14
    If you think their project is polished and the person is being mean spirited. 1:17
    You can say, can you point out the specific aspects or 1:22
    parts of the design you think are weak, and elaborate on what needs improvement? 1:25
    I showed this to my girlfriend, and she did not like it. 1:30
    This feedback is irrelevant. 1:33
    You can say, let's focus on the target audience, 1:36
    which is people over 60 years old. 1:39
    According to my research, this age group prefers larger text size, 1:42
    more color contrast, and more white space. 1:46
    That's why I made those design decisions. 1:48
    I don't like the color. 1:51
    Make the sign up form pop. 1:53
    The comment about the color is subjective. 1:55
    I focused on the part about making it pop. 1:57
    Usually this is said in reference to an area the reviewer wants to stand out more. 2:00
    Perhaps it's an important area of the website they want to draw the users 2:05
    eyes to. 2:10
    I recommend tying in a decision that supports the goal. 2:10
    You could say something like this, since the goal is to attract signups, 2:13
    I'll make the signup form stand-out more by increasing the contrast. 2:18
    I'm just not into this, try something else. 2:22
    This is non-specific feedback because it doesn't clearly articulate what they 2:26
    don't like and why they don't like it. 2:31
    Instead of iterating without a target, 2:33
    ask questions to uncover their opinion until their direction becomes clear. 2:36

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