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Finding target communities and pages on Google Plus
3:28 with Tomer SharonLetโs identify Google Plus communities and pages your audience is likely to belong to or follow.
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Let's identify Google Plus communities and
0:00
pages your audience is likely to belong to
or follow.
0:03
It is very similar to what you did with
Facebook earlier.
0:07
Google Plus is Google's social media
network.
0:11
Well, not as big as Facebook.
0:14
Google Plus is extremely successful among
a growing number of niche,
0:15
domains, interests and topics.
0:20
Many consider Google Plus as the social
network where a quality audience meets and
0:22
exchanges ideas.
0:27
Sounds like a place where you can find
your audience, doesn't it?
0:29
Follow my demo on Google Plus and pause
and
0:33
play the video to complete these steps one
by one if needed.
0:36
Use the same keywords you identified
earlier.
0:41
So, I'm accessing Google Plus here.
0:45
And what I'm doing is the same thing I did
earlier.
0:47
I am starting to type my keywords one by
one.
0:50
Again, I'm ignoring what I'm seeing here
in the drop down menu and I hit
0:55
the Search button and what I'm getting is
a similar thing to what I got on Facebook.
0:59
I'm getting all results and then some
options to filter them.
1:05
So I'm gonna go to People and Pages first.
1:09
I wanna find pages.
1:13
There are a couple of differences between
Google Plus and
1:15
Facebook that you can clearly see right
here.
1:18
People and Pages here are together so you
need to check out and
1:20
see which one's a person and which one's a
page.
1:24
And another difference is that the number
of followers is not stated here on
1:27
this page.
1:32
You need to go into the page to see that
number.
1:32
So let's go to the first one, Dancing with
the Stars.
1:35
Obviously a good target for me.
1:38
How many followers?
1:41
252,000.
1:43
That's, that's enough for me.
1:43
That's good enough.
1:46
I'm going to go back,
1:47
I'm going to copy the URL of this page and
go back and look for more pages.
1:48
Let's see what this one is about, Dancing
astronaut.
1:54
369 followers.
1:58
Mm, not so sure.
2:00
I'm looking at the posts there.
2:03
I'm not so sure this is where my audience
will spend time.
2:05
And it's not that big, so I'm not gonna
use that.
2:09
And this is what you do with all of the
results of, of people and pages.
2:13
Copy and paste ten URLs of pages to your
worksheet.
2:17
The next thing Iโm gonna do is access
communities.
2:22
Iโm gonna scan the results and see which
community is relevant for
2:26
what Iโm looking for.
2:29
So Iโm looking at three things again.
2:31
Iโm looking at the title of the community.
2:33
The number of members and I wanna know if
I can join it immediately or
2:36
do I need some kind of approval?
2:40
So when it says Join, I can immediately
join the, the community and
2:42
start posting and reading?
2:46
But when it says, letโs see,
2:48
Ask to join, as you see here, it means you
need an approval.
2:51
So it might take some time so Iโm gonna
skip those for now.
2:55
So, and also, again, if,
2:58
if I see 51 members, I'm probably not
gonna spend a lot of energy here.
3:00
But if I see hundreds and maybe more,
thousands and
3:05
definitely more, I'm definitely going to
copy the URL into my worksheet.
3:09
You are done with this assignment when you
have identified ten pages and
3:15
ten communities.
3:19
Now let's see how to use all of that
precious information you've
3:20
collected to recruit participants for your
research.
3:24
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