Researching User Needs
143-minute Business CourseStart Course
About this Course
Many products are developed based on a hunch, a judgement call, and incomplete information. Needless to say, most of them fail miserably. Startup founders and business owners then ask themselves why. This course takes a different, risk-mitigating, more scientific approach to the art of starting a business. You’ll learn how to develop a product people really need by uncovering these needs well in advance. Before you write one line of code, before you hire a large team, before you take a big risk. You’ll learn the ins and outs of learning if people need your product by implementing three activities to learn from your future customers - Experience Sampling, Field Observation, and Interviewing. After making sense of it all, you’ll be able to kick-start your business with confidence in your knowledge and wisdom.
What you'll learn
- What's a problem worth solving?
- How to find participants for research
- How to run an Experience Sampling study
- How to conduct a field observation
- How to interview users
- Techniques for analyzing & synthesizing research data
Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City. He is the author of the book, Lean User Research for Product Development (Rosenfeld Media, 2015) and, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012).
He founded and led The Israeli Chapter of the User Experience Professionals’ Association and is a mentor at Google’s LaunchPad program, a bootcamp for early-stage startups around the world. Tomer preaches and teaches user research at Treehouse and General Assembly and holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on twitter.
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