- Introduction to Analysis and Synthesis 1:37
- Shared Understanding 2:15
- Experience Sampling Classification 4:13
- Affinity diagram 1:09
- Quiz on Interpreting your Data 3 questions
- Creative Brief 1:25
- Design Studio Methodology 4:40
- Assignment: Analyze and Synthesize 0:43
- Quiz for Making Sense of it All 5 questions
- Do People Need Your Product? 1:07
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Introduction to Analysis and Synthesis
1:37After collecting rich data through experience sampling, interviews, and observation, it's time to make sense of it all.
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After collecting rich data through
experience sampling,
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field observations, and interviews, it's
time to make sense of it all.
0:07
Very generally speaking, what you will do
is take all of your collected data apart.
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That's the analysis phase.
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You will then reassemble it in a different
way.
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A way that will help you answer the
question we started with.
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The users need your product.
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That's the synthesis phase.
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There is no one way to analyze and
synthesize research data, and
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there are no two people who do it in the
exact same way.
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Therefore, I will introduce you to four
analysis and synthesis techniques.
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You don't have to use all of them.
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My recommendation is that you try them
out, then decide for
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yourself what works for you.
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The techniques we will cover are,
experience sampling classification,
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during which you will learn how to analyze
the data collected in experience sampling.
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Affinity diagram, in which Post-It notes
with insights are put
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into logical groups to come up with
primary findings.
1:03
Creative brief is a two page document that
summarizes research and
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frames the design work that follows.
1:13
And Design Studio Method, this is the iron
chef version of design.
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It is a very quick design sprint during
which research is turning into
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team design ideas in minutes.
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A key aspect of all of these techniques
for analysis and
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synthesis, is creating a shared
understanding.
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Next we'll understand why.
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