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Preview
Why It’s Important to Recruit the Right People
2:42 with Tomer SharonWe will now go through a quick, straightforward process to help you recruit the right people for your user research activities. I call these people ‘study participants’, or just ‘participants’.
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[MUSIC]
0:00
We will now go through a quick,
straightforward process to
0:04
help you recruit the right people for your
user research activities.
0:08
I call these people study participants or
just participants.
0:12
Participants keep you honest, they make
sure your world view is right.
0:17
They help you validate and invalidate your
assumptions.
0:21
They give you data which you turn into
information, then to knowledge that
0:25
helps you build great products and
services that are human centered.
0:29
Many entrepreneurs and product developers
turn to their friends and
0:34
family for feedback.
0:38
Friends and family are always happy to
give you feedback.
0:40
The problem is that friends and family are
biased.
0:43
They are your friends, your family.
0:47
How can they hurt your feelings?
0:50
Of course your idea is great.
0:51
Sure they'll use it.
0:53
No doubt they'll pay for it, a lot.
0:55
It is critical that you identify and
0:58
recruit the right people for your customer
research.
1:00
Who are these right people?
1:04
These are the people who you currently
envision as your target audience.
1:06
For example, if you live in Europe and
1:11
your target audience is in North America
you are not collecting good data if you
1:13
go to the nearest supermarket and
interview people.
1:18
Recruiting the right participants will
ensure you collect the right data,
1:23
that you learn the best lessons, and that
you truly validate or
1:27
invalidate your assumptions.
1:30
Social media can help you get the target
audience that you're looking for.
1:33
After defining who is your target
audience,
1:37
I will show you how to use social media to
quickly, and effectively.
1:40
To find your audience.
1:44
Just before we start,
1:47
I wanted to say that you would be using
several online services during this stage.
1:48
I'm sure you know that products change and
that companies add new features and
1:53
update existing ones.
1:58
I'll be demonstrating stuff that might not
be updated when you take this course.
2:00
Keep in mind that the principles remain
the same.
2:05
I trust you to do the right thing, even if
a feature has been updated.
2:08
I'd like to introduce you to a word sheet
I've prepared to accompany and
2:13
document your work during this stage.
2:17
You'll be using it next, so here's what
you need to do to get it.
2:19
Access the master worksheet.
2:24
The name of the doc is worksheet colon do
people need my product.
2:27
And the link to it is in the video notes.
2:31
From the file menu, select make a copy and
rename your copy and
2:35
voila, you are good to go.
2:40
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