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You have completed Brand Identity Basics!
You have completed Brand Identity Basics!
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Now we need to collect and aggregate all the information from the Brand Story stage and compile it into a unique document. We call this the Brand Strategy document.
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compiling it into a unique document.
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We call this the brand strategy document.
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A brand strategy document is broken
up into two halves like chapters.
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The first half is called discovery.
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That's all the information
that we've collected.
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It's not a bad idea to rename or
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reword some of these thoughts to let your
client know that you are listening and
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can reconfigure the message
without losing any key points.
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Our outline of this first half covers a
Summary, Perceptions of the current brand.
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Brand architecture,
Etymology of the name, Values,
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