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Design Foundations

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Contrast & Balance

2:29 with Mat Helme

What are other ways can contrast be explained in design? In this video we will look at how contrast and balance are key to great design.

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    In this video we'll take a look at contrast and balance and 0:00
    why it's so important to us to understand in the world of design. 0:04
    In design we comparing two or more objects 0:11
    by their appearance, we refer to this as contrast. 0:13
    There are many different ways to compare the elements or objects. 0:18
    We can do this through shape, quantity, direction, position, and space. 0:23
    The higher the contrast, the most importance you 0:31
    can apply to a specific element or elements. 0:34
    When designing websites we use contrast to make things stand out. 0:38
    An example of this might be a Call to Action button. 0:43
    We can use space around the object, such as white space, 0:46
    and color, to contrast that specific element to make it stand out. 0:52
    Perfect. 0:57
    So we understand what contrast is, and how 0:58
    to apply contrast to objects in a composition. 1:00
    Let's take a look at applying techniques to achieve balance. 1:04
    In design, balance is known as the 1:09
    equal distribution of weight within a composition. 1:11
    Because we live in a world of gravity, we automatically wanna 1:16
    make things weigh the same, to put our minds at ease. 1:19
    So we can use things like shape, size, color, and texture to see how heavy 1:24
    or light the overall composition feels to achieve overall balance. 1:30
    Again, we automatically wanna make things weigh the same. 1:35
    It makes us feel comfortable. 1:39
    We can also use symmetry to achieve balance. 1:42
    This is when a layout appears mirrored. 1:45
    This is known as symmetrical balance. 1:48
    A type of symmetrical balance known as radial 1:51
    balance, is also very effective when achieving overall balance. 1:53
    This is when there are organized repeating patterns within a composition. 1:59
    Now, I will tell you this. 2:04
    Becoming a master at achieving perfect balance, within a composition, 2:07
    takes a lot of work, and a lot of dedication. 2:11
    Whenever you hear a designer saying, I need 2:14
    to play around with this design a little 2:17
    bit more, means he or she is trying 2:18
    to figure out the perfect balance within that composition. 2:21
    Now that we understand contrast and balance, let's take a quick quiz. 2:25

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