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Introduction to Churn and Lifetime Value (LTV) Analysis

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You have completed Review: LTV!

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Quiz Question 1 of 5

Generally speaking, which of the following statements would be bad for business?

Choose the correct answer below:

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  • A

    Our 12 month RLTV has gone up for each of the past 12 cohorts.
  • B

    Our churn rate is decreasing.
  • C

    Our LTV:CAC ratio has increased.
  • D

    Our expansion MRR has gone down this year.
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