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You have completed Introduction to Churn and Lifetime Value (LTV) Analysis!
You have completed Introduction to Churn and Lifetime Value (LTV) Analysis!
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We introduce the concept of Lifetime Value ("LTV").
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Let's get started with the second section
of our course, introducing churn and
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lifetime value analysis.
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LTV is an acronym that stands for
lifetime value.
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What does LTV mean?
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In very simple terms, it means how much
money we get from a particular customer.
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This is usually based on a type or segment
of customers, not an individual customer.
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LTV is the value of
a customer to our business
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over the lifetime of our
relationship with that customer.
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This is dollars and cents value,
not something intangible like
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