Preview
Video Player
00:00
00:00
Different Types of Logos
1:19In this video you will learn the three basic logo types and examples of each. We will also see examples of mixing and matching logo types.
>>[male voice over] There are basically 3 different types of logos.
0:00
The first is the mark. This is what most people think of when they hear the word "logo."
0:03
This is the gem, or symbol, that represents a company or an identity.
0:10
The second type of logo is the type lockup. This is simply type that represents the identity.
0:20
Sometimes, it's as simple as using Helvetica or as complex as creating graphics from a character.
0:28
The last type of logo are illustrative logos.
0:47
Just about every sports team and every sports league has an illustrative logo which represents their mascot.
0:50
Now, sometimes designers might mix and match logo types.
0:59
Sometimes, you can find marks inside of type lockups, or illustrations with type lockups inside of them,
1:05
or even marks subliminally placed inside of logos.
1:13