Heads up! To view this whole video, sign in with your Courses account or enroll in your free 7-day trial. Sign In Enroll
Preview
Start a free Courses trial
to watch this video
In this video, I show my brand personality chart and product page for Sealy.
Notice:
Please note that the instructor in this video is utilizing Adobe XD for the demonstration. However, feel free to use any design software you're comfortable with, such as Figma, UXPin, etc., to follow along and apply the design principles being taught.
Mattress companies mentioned in this practice session:
Related Discussions
Have questions about this video? Start a discussion with the community and Treehouse staff.
Sign upRelated Discussions
Have questions about this video? Start a discussion with the community and Treehouse staff.
Sign up
Alright,
let's look at my solution for Sealy.
0:00
Here's how I described
Sealy's brand personality.
0:04
The style and tone of their website
are more formal and conservative.
0:07
It's neat and orderly, but it doesn't seem
as trendy and conversational as Avocado.
0:13
In terms of spontaneous versus planner,
0:19
it didn't strike me as either,
so I put it in the middle.
0:22
It appears to be more serious and detached
instead of fun, warm, and friendly.
0:27
It also seems more conventional,
0:33
as it leans into being a trusted
brands for over 130 years.
0:36
I marked it as inclusive,
since it appears to target a wide swath of
0:40
people looking for
a basic affordable mattress.
0:45
Compared to Avocado,
the audience is much more mainstream.
0:48
What do you think of my
assessment compared to your own?
0:53
Is there anything with which you agree or
disagree?
0:57
As I mentioned, there's some
leeway to have differing opinions,
1:01
but our assessments should
have some alignment.
1:06
Now let's look at what I made for
Sealy's product page.
1:09
In the description, my goal was
to emphasize the long history of
1:13
the company and its dedication to
improving mattress technology.
1:18
I included a blue bar below
the hero to show off how they've
1:23
been making mattresses since 1881,
that's a long time.
1:28
Below that, I highlight the convenience
of how the mattress arrives in a box.
1:34
And how it can be returned for a full
refund if the customer isn't satisfied.
1:38
Up next, I wanted a paragraph to
tie in the name of the product,
1:44
the Sealy Infinity.
1:49
Surprisingly, if you
sleep 8 hours each night,
1:51
that means you sleep
2,920 hours every year.
1:56
2,920 hours isn't quite infinity, but
2:01
if you're going to spend
nearly 3,000 hours somewhere,
2:05
you might as well get comfortable.
2:11
Then I showcased a few
quotes from happy customers.
2:14
For a long-standing company like Sealy,
2:18
they certainly have
a devoted customer base.
2:21
For the video here,
2:28
I figured it could describe how Sealy has
innovated sleep technology over the years.
2:30
Showing the research and
2:36
development process to customers
could earn their trust.
2:37
Then it goes into detail
about the Infinity mattress,
2:42
although not to the extent that Avocado
describes its materials and features.
2:45
The Sealy brand is less descriptive and
more like,
2:51
just trust us,
we've figured out what you need.
2:55
But Sealy does love showing
off its technology, so
2:59
I decided to explain the technology
inside the mattress.
3:03
From the cover to the memory foam and
coils,
3:07
this diagram shows what
each mattress contains.
3:10
For the reviews, I tweaked the filtering
to include a search box and
3:15
the most common keywords.
3:19
Just like with the Avocado page,
3:21
this highlights the aspects that
shoppers may find informative.
3:23
For the final section, I thought it
would be clever to include a final
3:28
call-to-action on the mattress as
the fitted sheet is pulled up.
3:33
I decided to emphasize the sleep trial so
3:37
customers can rest assured they can sleep
on it before committing to the purchase.
3:40
All right, so
that covers how I designed UX content for
3:46
these two very different
mattress companies.
3:49
What do you think of your solution?
3:52
Kudos to you if you went the extra mile
and filled out the contact page as well.
3:54
I hope this practice session gave you
more confidence in describing a brand
4:00
personality and
creating UX content to match.
4:04
Take care, and I'll see you around.
4:07
You need to sign up for Treehouse in order to download course files.
Sign upYou need to sign up for Treehouse in order to set up Workspace
Sign up