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Art direction is a technique for drawing attention to the most important parts of an image as it's viewed on different devices.
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Art direction is a technique for drawing
attention to the most important part of
0:00
an image as it's viewed on different
devices.
0:00
Let's say that we have a photo of a person
that's taken from a wide angle,
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like our banner image.
0:07
On large screens, this probably looks fine
and
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can be helpful because the surrounding
environment provides some context.
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However on a small screen, the image may
be resized
0:18
to the the point where we can't even see
the person anymore.
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In these cases, we need to do some art
direction, and
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provide different crops and focal points
for our image.
0:29
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