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Preview
Onboarding is more than in-app experiences for new users. This video touches on the exciting possibilities beyond those first experiences.
New terms:
- Multi-channel onboarding: Includes notifications outside the app, in the form of push notifications, desktop notifications, and emails.
Resources:
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Let's take a step back to understand
the scope of the onboarding experience,
0:00
which actually goes beyond the app or
website.
0:04
Multi-channel onboarding is comprehensive
and includes notifications outside
0:08
the app in the form of push notifications,
desktop notifications and emails.
0:14
Email campaigns can be used
to reconnect with users,
0:21
encouraging them to finish onboarding or
educating them about the products.
0:24
Let's take a look at Mailchimp,
a marketing automation company.
0:29
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