If you have an idea and think you can make some money off it, it's time to start a business! In this course, we're going to look at what it means to take an idea and make a business model out of it. Once we have a business model, we're going to spread the word, try to sell our product and get real customers!
Marketing your business requires an understanding of how to communicate the benefits of your business to satisfy the needs of your potential customers. In this set of videos, we'll explore how to expand your reach and improve your messaging through various strategies such as social media, usability, SEO, video and email marketing.