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Design Logo Design Basics Logo Design 101 The Typical Logo Design Process

Do you have any other logo design process resources to share?

I am really interested in learning more about the logo design process. Specifically, I would like to see resources that SHOW the evolution of the logo and brand identity process. For example, the video below shows Aaron Draplin of Draplin Design Co. go through the process of creating a logo in real time through initial sketches to Illustrator:


I'd love to find more of this!

5 Answers

Francesco Belvedere
Francesco Belvedere
15,206 Points

I have designed a lot of logos for restaurants and big brands over the years. It is one of the hardest design skills to get good at and one of the most satisfying.

Draplin is a master. Look for more videos on him — plus he is hilarious.

That video shows the heart of what logo design is about. Notice how the first thing Draplin does is basically research the hell out of the logo. Research and brainstorming is key to good logo design. It can take tons of iterations to get where you want or sometimes you just nail it on the first go.

The internet is a good place to start, but beware that there is so much garbage on the internet surrounding logo design — especially lots of places that claim to get a logo designed in minutes or for $10. Dont be fooled good logo design takes work.

Stick with the masters. Here are some more names and resources:

• Von Glitschka http://www.glitschkastudios.com/ • Paul Rand • Saul Bass • Massimo Vignelli • Riley Cran • Jacob Cass has a ton of great articles on logo and branding process http://justcreative.com/featured-articles/

Good luck and have fun.

Francesco //

Saeed Rouhani
Saeed Rouhani
1,257 Points

Thanks for the info Francesco.

Hi Meghan,

I went three years school to learn graphic design but now everything is online. You learn quicker in your own pace then school.



Thank you, Ellie! These look great.

You Very Welcome!

Love that vid of Aaron Draplin.

Thanks for sharing Meghan Sellars!