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Design

Kirill Titov
Kirill Titov
12,119 Points

Logo design for Real Estate Agency. Need some critiques...

I quite new to logo design, I would appretiate any suggestions about my logo. The client is a Settlement Agency - we primarily deal with residential settlements also commercial settlements and other land.

Industry Real Estate & Mortgage

3 Answers

Great logo design. Right away I saw the footprint in conjunction with the company name and thought of settlers coming across new land and planting their feet for the first time (before I read your description too). One thing that stands out too much is the registered trademark symbol. I would move it after Settlements or right after the square shape with the footprint. While I really do like the square shape you have, I wonder though if it conveys efficiency. I am reminded of logos with an upside down triangle which can sometimes suggest instability. Perhaps a slight change in the bottom of the shape that can give it a more firm and planted look. Definitely keep the rounded corners, they accentuate the feet. Really clean logo design; the foot print will look great on the small screens and will make a pretty recognizable favicon.

Kirill Titov
Kirill Titov
12,119 Points

Thank you Matthew for valuable comment about meaning of triangle shape it realy makes sense.

Muhammad Kori
Muhammad Kori
5,745 Points

Hey, I'm no expert or anything, but that's a good looking logo! It's simple and clear. I like it!! The only issue I seem to have is the foot. I just don't know if it works for "settlement". I personally think the foot represents 'moving forward' or a 'path' of some sort. The connection to real estate isn't too obvious in my opinion.

But still, it looks sweet!

Kirill Titov
Kirill Titov
12,119 Points

Hi Muhammad, Thank you for your comment. You were right the client didn't feel the connection of the footprint with her business, as it doesn't reflect the efficiency.

Muhammad Kori
Muhammad Kori
5,745 Points

You're welcome (even though I wasn't really helpful. I wish I had an idea on how to improve it instead of just criticizing). Best of luck Sir

Phil Hangyal
Phil Hangyal
6,930 Points

Looks cool, make the registered symbol a bit smaller though as it messes with the clean design.

Kirill Titov
Kirill Titov
12,119 Points

Thank you Phil for your comment. I've added the trade mark as I thought that the design was too simple. Nevertheless, client didn't like it.