Digital Marketing Specialist (Email)
Do you have an interest in helping bring affordable tech education to people everywhere? Do you want to work with a driven and creative team whose work and impact spans the globe? Do you like dog-friendly offices?
Treehouse is looking for a motivated, analytical, and creative digital marketing specialist with a strong background in email marketing. We’re looking for a candidate that can turn landing page visitors into customers, by getting their email and nurturing them to a buying decision. The ideal candidate will have demonstrated experience running campaigns like this tailored to a range of personas for both B2C and B2B product lines. We use Eloqua. The candidate should be at least familiar with this tool.
The person hired for this role will be responsible for growing the Treehouse business through all owned channels. They will work closely with other members of the Marketing team, and Treehouse as a whole, to execute toward those goals.
- Growing, monitoring and optimizing our email (and owned) acquisition channels
- Crafting nurture tracks for all personas across our product line
- Translating strategy, creatives, and messaging into effective email communications
- Socializing marketing data and insights among Marketing team members and wider Treehouse team
- Creating segments in Eloqua to build audiences that can be used across multiple marketing platforms
- Constantly iterating and testing to improve our numbers
- Creating partnerships with companies and individuals that grow the size and engagement of the Treehouse audience
- Experience with running email campaigns to a large list of enrolled and potential customers
- Ability to create distinct acquisition nurture tracks built on product personas
- Understands how to complement product features with strong lifecycle messaging in order to drive business for monthly recurring revenue products
- Can write impactful copy for different audiences
- Experience with data exploration and attribution tools like Google Analytics, Mode, and others
- Some HTML/CSS capabilities are preferred
- Experience with Eloqua
- Creative, curious and competitive approach to revenue growth
- Demonstrated ability to deliver on a deadline and work in a fast-paced environment
- Loves discovering new and creative ways to generate revenue
- Experience working on a cross-functional team and contributing to all aspects of Marketing campaigns
- You have a track record of working on behalf of brands that are making a positive and measurable impact on the world around them
The Treehouse revenue team is centered around our values. The person in this role will grow to demonstrate the following behaviors:
- Build Trust
- Don’t Quit
- Discipline = Freedom
- Learning Fast > Being Right
- Know Your Numbers
- Triple-Click Your Numbers
- Know Your Inputs and Commit Daily
- Be Transparent with Numbers
- Get Better
In addition to joining a fun and innovative company and working in a team-centered, flexible workplace, you’ll enjoy the following:
- Healthcare: Full coverage for medical, dental, and vision insurance for you and your family
- PTO: 3+ weeks PTO, federal holidays, and 1 week off in late December
- Retirement: 401(k) contribution match - Dollar-for-dollar up to 6% of your salary
- Continued Learning: $1,500 annual education budget (conferences, books, classes, etc.)
- Friends & Family: Share Treehouse learning with the ones you love
- Paid parental leave
- Wellness Allowance
Treehouse is an online technology school that has helped over 850,000 students. Our Mission is to bring affordable technology education to people everywhere in order to help them achieve their dreams and change the world. We transform normal folks into great developers and designers and then we help companies hire them successfully.
We believe in Equity, Diversity and Inclusion, and we are proud to serve Students of all colors, ages, genders and sexual orientations. Our goal is to have the diversity of our team match the diversity of the United States.
Come join us and do the best, most meaningful work of your career.