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Benefits of User Roles1:32 with Hope Armstrong
User roles improve the user experience, enable privacy control, and provide targeted marketing opportunities.
Benefits of User Roles
- User experience improvements
- Privacy capabilities
- Marketing opportunities
User roles serve a few purposes.
They can improve the user experience, enable privacy control, and
provide targeted marketing opportunities.
First and foremost, user roles can improve the user experience.
A product with different roles means that a company has identified user groups and
And they've crafted the product to better serve their goals.
There's no need to clutter their experience
with product features that they don't need.
From a member management perspective, it's easier for
admins to assign individuals to different buckets of access level
instead of individually defining access for every single user.
Another benefit is privacy.
User roles usually come along with access controls or permissions.
This keeps data private and only accessible to certain user groups.
Actions can also be reserved for certain user roles.
Lastly, user roles help the marketing strategy.
Upselling is a marketing technique that prompts the user to
upgrade their account to a different product offering,
perhaps one with features that better suit their needs.
With user roles, an upsell message can be presented to
admin users who have the ability to manage the accounts billing.
That way lower tiered user groups without the authority to upgrade
won't be confronted with the irrelevant message.
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