Benefits of User Roles1:32 with Hope Armstrong
User roles improve the user experience, enable privacy control, and provide targeted marketing opportunities.
Benefits of User Roles
- User experience improvements
- Privacy capabilities
- Marketing opportunities
User roles serve a few purposes. 0:00 They can improve the user experience, enable privacy control, and 0:03 provide targeted marketing opportunities. 0:07 First and foremost, user roles can improve the user experience. 0:11 A product with different roles means that a company has identified user groups and 0:15 their audience. 0:20 And they've crafted the product to better serve their goals. 0:21 There's no need to clutter their experience 0:25 with product features that they don't need. 0:28 From a member management perspective, it's easier for 0:31 admins to assign individuals to different buckets of access level 0:34 instead of individually defining access for every single user. 0:38 Another benefit is privacy. 0:44 User roles usually come along with access controls or permissions. 0:47 This keeps data private and only accessible to certain user groups. 0:52 Actions can also be reserved for certain user roles. 0:57 Lastly, user roles help the marketing strategy. 1:02 Upselling is a marketing technique that prompts the user to 1:06 upgrade their account to a different product offering, 1:09 perhaps one with features that better suit their needs. 1:13 With user roles, an upsell message can be presented to 1:16 admin users who have the ability to manage the accounts billing. 1:20 That way lower tiered user groups without the authority to upgrade 1:24 won't be confronted with the irrelevant message. 1:29
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