Blogging for Freelancers and Businesses2:05 with C.C. Chapman
Starting up a blog is a fairly simple process these days. But what's not so simple is figuring out what to write about and keeping the content pipeline full. In this Quick Tip, author C.C. Chapman shares advice on how to present new content to raise your profile and generate new business.
[Treehouse Presents - Quick Tips: Blogging - Freelances & Businesses with C.C. Chapman] 0:00 Hey everybody. I'm C.C. Chapman, author of Content Rules. 0:06 In that book, I talk about a bunch of ways you can use content to promote yourself, and these tips are especially valuable 0:09 for freelancers and small businesses. 0:15 One of the most effective tools is a blog. 0:18 Starting up a blog is a fairly simple process these days. 0:21 But what's not so simple is figuring out what to write about and keeping the content pipeline full. 0:24 First of all, blogging is not the same as social networking. What you can provide in a well thought-out and prepared blog post 0:30 is totally different than firing off a random tweet or Facebook update. 0:36 Posting great information in the form of research, articles, interviews, photo galleries, and other announcements 0:40 allows you to present content in a way that would be valuable to your customers. 0:47 Also, when you write blog posts, are you writing them for yourself or for your readers? Because there's a big difference. 0:52 You have to consider the value this content will have for existing potential customers. 0:59 Providing real value through content means anticipating needs and questions and addressing concerns before they ever get raised. 1:03 Many successful blogs have taken otherwise average topics, and through some insightful posts and case studies, 1:11 open the eyes of new customers. 1:16 When you share great ideas about what to do with your products or how your services can fit their needs, 1:19 customers that need your help will find you. 1:25 But you have to start by writing what you know. 1:28 Don't pretend to be an expert on something you don't know because everybody will see right through it. 1:31 For example, if you're new to one type of web-design framework, but you are more experienced with another, 1:36 consider writing about the one you know best. 1:41 Your knowledge and expertise will be reflected in what you write and customers will see how valuable it can be. 1:44 So consider a blog when trying out new ways to present your content, 1:50 understand the value it can have to generate new business, and write what you know. 1:54 If you can do all that, you'll have a blog that's not only great to read, but also great for building your business. 1:59
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