Preview
Video Player
00:00
00:00
Brand Story
2:04In the Brand Story stage, we are still getting to know our client. As we move forward with a brand project, we shouldn't be working for our client. Instead, we should be working with our client.
This first stage is called the brand
story.
0:00
We're still getting to know our client,
their personality, and their project.
0:02
And of course, each of these parts
involves meetings, conference calls, or
0:07
phone calls that continue to build
0:10
relationships and trust before actually
designing.
0:12
Know that as you move forward with this
0:16
brand project, you aren't working for your
client.
0:17
That's no fun, submissive, and leads to
stressful communication.
0:20
Instead work with your client.
0:24
You don't want to spend weeks, or months,
0:26
developing a brand image that you aren't
proud of.
0:28
Make their passion something that fuels
0:31
your passion to make something truly
unforgettable.
0:33
Stage One breaks down into four parts.
0:36
These four parts are, an internal process
outline, a project planner questionnaire,
0:39
a client-facing stages and objectives, and
finally, discovery interview questions.
0:45
The first part, the process outline, is
exclusively internal.
0:51
That document is our roadmap for success.
0:55
It's kind of a checklist to make sure we
are following our own recommended steps.
0:58
The second part is the questionnaire.
1:03
This really gets the ball rolling on
initial
1:05
questions we have, and feedback to give us
1:07
a clear understanding of what the client
has
1:09
in mind, as far as scope and deliverables.
1:11
Questions to consider are, what does your
organization do, and why does it matter?
1:14
What is the desired persona or personality
of your company?
1:19
What is the single most important defining
character trait of your company?
1:22
The third part is the client-facing stages
and objectives.
1:26
This document is an overview of the
process outline.
1:29
It removes anything unnecessary according
to scope, and gets personal with
1:32
our client on dates and deadlines, as well
as communication checkpoints.
1:36
The fourth, and final, part is the
discovery interview questions.
1:40
Here, we take what we've learned from a
few introductory meetings,
1:44
the questionnaire and follow-up feedback,
and return with more in-depth questions.
1:48
These could pertain to the history of the
company,
1:52
competitors, or future goals and
expectations of the process.
1:55
These small steps, at the beginning,
really begin to kick-start the
1:59
entire engine and get us in gear for the
next stage.
2:02