Conclusion and Summary0:52 with Matt Yow
As we've learned, there is no magic or instant success, only premeditated steps within a loosely defined brand development process.
I hope these case studies and examples of processes and 0:00 final products help to show the reality of the work. 0:02 There is no magic, or instant success. 0:06 Only premeditated steps within a loosely defined brand development process. 0:08 We want to limit our mistakes, while 0:13 being completely open to ideas, and generating concepts. 0:15 I mention Paul Rand a lot, but he sums up the 0:19 design process by saying, the problem is always derived from the subject. 0:21 The solution is always hidden somewhere in the problem. 0:26 Keep in mind that each time you practice your brand design 0:29 process, you're going to make mistakes, learn from them, and get better. 0:31 Hopefully you can see how contrast played a role 0:37 in pairing visual elements, whether they be color or typography. 0:39 We also paired elements based on consistency and homogeny. 0:43 Each decision was made intentionally, in 0:47 light of creating a cohesive design system. 0:49
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