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Conclusion and Summary0:52 with Matt Yow
As we've learned, there is no magic or instant success, only premeditated steps within a loosely defined brand development process.
I hope these case studies and examples of processes and
final products help to show the reality of the work.
There is no magic, or instant success.
Only premeditated steps within a loosely defined brand development process.
We want to limit our mistakes, while
being completely open to ideas, and generating concepts.
I mention Paul Rand a lot, but he sums up the
design process by saying, the problem is always derived from the subject.
The solution is always hidden somewhere in the problem.
Keep in mind that each time you practice your brand design
process, you're going to make mistakes, learn from them, and get better.
Hopefully you can see how contrast played a role
in pairing visual elements, whether they be color or typography.
We also paired elements based on consistency and homogeny.
Each decision was made intentionally, in
light of creating a cohesive design system.
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