Brand Identity Basics

About this Course

In this course, we’ll take an in-depth look at the brand identity design process: from planning, strategizing and research, all the way through design and finalizing the project. We’ll also explore what exactly makes a brand image and why process is so important.

Branding can be challenging, but with preparation and expectations, we can create amazing work and continue to hone in on what generates the best results.

By the end of this course, you will have the tools and knowledge to create meaningful and comprehensive brand identities.

What you'll learn

• The value of branding
• Working with clients
• Creating case studies
• Creating brand guidelines

Teacher

• Matt Yow

  Matt Yow is a multidisciplinary designer and occasional art director. He is currently the lead brand designer and typographer at Focus Lab in Savannah, Georgia. Past projects include collaboration with Hewlett-Packard, JibJab, and Adobe.

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