Brand Story2:04 with Matt Yow
In the Brand Story stage, we are still getting to know our client. As we move forward with a brand project, we shouldn't be working for our client. Instead, we should be working with our client.
This first stage is called the brand story. 0:00 We're still getting to know our client, their personality, and their project. 0:02 And of course, each of these parts involves meetings, conference calls, or 0:07 phone calls that continue to build 0:10 relationships and trust before actually designing. 0:12 Know that as you move forward with this 0:16 brand project, you aren't working for your client. 0:17 That's no fun, submissive, and leads to stressful communication. 0:20 Instead work with your client. 0:24 You don't want to spend weeks, or months, 0:26 developing a brand image that you aren't proud of. 0:28 Make their passion something that fuels 0:31 your passion to make something truly unforgettable. 0:33 Stage One breaks down into four parts. 0:36 These four parts are, an internal process outline, a project planner questionnaire, 0:39 a client-facing stages and objectives, and finally, discovery interview questions. 0:45 The first part, the process outline, is exclusively internal. 0:51 That document is our roadmap for success. 0:55 It's kind of a checklist to make sure we are following our own recommended steps. 0:58 The second part is the questionnaire. 1:03 This really gets the ball rolling on initial 1:05 questions we have, and feedback to give us 1:07 a clear understanding of what the client has 1:09 in mind, as far as scope and deliverables. 1:11 Questions to consider are, what does your organization do, and why does it matter? 1:14 What is the desired persona or personality of your company? 1:19 What is the single most important defining character trait of your company? 1:22 The third part is the client-facing stages and objectives. 1:26 This document is an overview of the process outline. 1:29 It removes anything unnecessary according to scope, and gets personal with 1:32 our client on dates and deadlines, as well as communication checkpoints. 1:36 The fourth, and final, part is the discovery interview questions. 1:40 Here, we take what we've learned from a few introductory meetings, 1:44 the questionnaire and follow-up feedback, and return with more in-depth questions. 1:48 These could pertain to the history of the company, 1:52 competitors, or future goals and expectations of the process. 1:55 These small steps, at the beginning, really begin to kick-start the 1:59 entire engine and get us in gear for the next stage. 2:02
You need to sign up for Treehouse in order to download course files.Sign up