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Without context, some of the best work may go completely unappreciated. This video will explain how your narrative will contribute to your portfolio experience.
New Terms:
- Personal Narrative -- a prose narrative relating personal experience usually told in first person; its content is nontraditional. "Personal" refers to a story from one's life or experiences.
Further Reading:
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[MUSIC]
0:00
Context matters, and here's why.
0:04
When you create context for
0:07
your work, your users will be
more inclined to connect with it.
0:09
And just as a reminder, context is the
circumstances that form the setting for
0:13
an event, statement, or idea, and
0:19
in terms of which it can be
fully understood and assessed.
0:22
Context generates empathy.
0:27
This occurs when you deliver to your
users not only the end result but
0:30
what it took to get there.
0:35
This journey is your personal narrative,
which is defined as prose,
0:37
relating personal experience
usually told in the first person.
0:43
It's important to note the length
of that narrative will vary
0:47
according to your discipline and
the audience that you want to reach.
0:51
For instance, a developer will
likely have a shorter narrative and
0:56
a design researcher would
likely have a longer narrative,
1:00
due to the nature of what that
discipline's users expect.
1:03
But don't think for a second that
the choice of words isn't important.
1:07
Be brief no matter the discipline
you wanna reach and
1:12
be very intentional
with your word choices.
1:16
Because according to
a recent Canadian study,
1:20
the average attention span sits
somewhere between 8 and 12 seconds.
1:23
A great example of brevity
is Kevin Yang's Dribble.
1:29
He's very disciplined about giving
an explanation on what the work is and
1:33
why he created it.
1:37
Here, he points out that the entry was
a response to filling a skills gap
1:39
with UI design and his love for food.
1:44
Nothing overly complex, but
1:49
we need to peak into his life
a little with this explanation.
1:51
Your users,
before the page even really loads,
1:56
are hoping for the very best from you.
2:00
They crave a real story,
they wanna find that story and
2:03
the insights gained from your process.
2:06
This is the real benefit
of your portfolio, and
2:10
that story's insights will
help generate empathy.
2:13
I'm excited to chat with you in the next
video on how to address failures and
2:18
successes.
2:23
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