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This workshop guides viewers through the various ways ChatGPT can enhance the design process, including recommending color palettes, assisting in UX copywriting, generating design direction, and so much more!
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[MUSIC]
0:00
Hey everyone, my name is Daniel, and
I'm a content producer at Treehouse, and
0:08
I'm thrilled to guide you
through another exciting topic.
0:12
Today we're diving into how ChatGPT can
revolutionize the design landscape.
0:15
From providing guidance to
offering a dose of inspiration,
0:20
performing research tasks,
and assisting in copywriting,
0:24
we're about to unveil how ChatGPT can be
a game-changer in the design industry.
0:27
As we explore this topic,
I'll be sharing insights and
0:33
practical examples revealing how you can
harness ChatGPT in your design workflow.
0:35
So, are you ready to get started?
0:40
Let's dive right in.
0:42
Disclaimer, while ChatGPT isn't
designed to create visual elements,
0:44
it can be your confidant for
guidance, your muse for inspiration,
0:49
your assistant for research, and
your co-writer for copywriting tasks.
0:53
Here's how you can navigate through
the design process with ChatGPT.
0:58
All right, let's get started, with ChatGPT
the crafting of color palettes becomes
1:03
an interactive and informed process.
1:08
It proposes color combinations for
1:10
your design project based on the specific
criteria included in your prompt.
1:12
It even assists in comprehending
the psychology of colors.
1:16
For instance,
if you're designing a website for
1:19
a client who happens to be a grocery
store, and you want to invoke a clean and
1:22
modern look,
you can seek suggestions from ChatGPT.
1:26
It can recommend something
like the following,
1:30
along with thoughtful explanations of why
each color choice might suit your project.
1:33
For our main color, ChatGPT has suggested
a value it has named fresh green.
1:39
It provided both the hex code and
RGB values,
1:45
as well as the color psychology and
reasoning behind the design decision.
1:47
And to top it off, it includes some
ways you might incorporate this color
1:52
throughout your website design.
1:55
We'll let ChatGPT finish its suggestions,
and
1:59
now we have a complete color palette for
our project, this is awesome.
2:02
We even have a great explanation for
2:06
our client to explain why we have
chosen to go with this palette.
2:08
Next, I'll open a new tab and
head over to color.adobe.com.
2:11
Once there, I will select custom under the
Apply Color Harmony Rule menu on the left,
2:16
this will allow us to add our
own custom color palette.
2:20
I will now copy and paste all of the hex
code values provided from ChatGPT,
2:23
so we can see our color palette in action.
2:28
And there it is, our complete color
palette for our web design project.
2:31
This is a handy way to quickly
generate color palettes for
2:35
a project if you don't
know where to start.
2:37
Remember, these are just suggestions,
and you can adjust or
2:40
modify them to fit your specific
preferences and branding.
2:43
It's important to consider the readability
and accessibility of the colors chosen,
2:46
ensuring they work well across
different devices and for
2:51
people with visual impairments.
2:54
Next up, UX Copywriting, ChatGPT comes
in handy with UX Copywriting helping you
2:57
churn out engaging clear and
concise text for your interfaces.
3:01
Be it button labels, error messages,
onboarding instructions, or
3:05
website marketing copy,
ChatGPT has got your back.
3:09
For example, if you're stump
designing an error message for
3:12
a form submission, you can rely on ChatGPT
to draft a friendly helpful message.
3:15
Let's use the following prompt,
you are an expert UX Designer and
3:20
UX Copywriter, can you help me
write some custom messaging,
3:24
errors, CTAs, 404s, etc, for my website?
3:29
It is for an online learning
platform to teach youth how to code
3:32
ChatGPT starts off by giving us some
clever error messages before moving on to
3:40
crafting CTAs or call to actions that
apply for our website and brand.
3:45
It also gave us copy for
404 errors, signup prompts,
3:49
subscription renewal reminders,
and logout messages.
3:53
Imagine working on a new project and
having this copy to use.
3:56
It sure beats lorem ipsum for
wireframes and
4:00
it provides your live projects
with more personality.
4:02
Although ChatGPT can't visualize designs,
it can inspire and
4:06
describe potential layouts based on
current trends or specific requirements.
4:09
Additionally, it can guide you
towards a goldmine of resources for
4:14
design inspiration.
4:18
For this example, I'm going to use
a prompt I've refined over a few tries,
4:20
I've already copied it,
so I'll paste it in.
4:23
If you would like to use this prompt,
4:26
you can find a link to my conversation
with ChatGPT below in the teachers notes.
4:27
I'll be sure to include links to
the other example conversations as well.
4:32
ChatGPT kicks off its recommendations with
some general design principles suggesting
4:36
we start with a clean and uncluttered
design to use negative space effectively.
4:41
And maintain a consistent color scheme
that aligns with our brand identity.
4:45
Those are solid reminders, but let's check
out its recommendation for the homepage.
4:49
ChatGPT starts with the header
section by addressing logo placement,
4:54
utilizing a search bar, and
tips for the navigation.
4:58
It then dives into the navigation,
hero section,
5:01
a featured product or category section,
deals and promotions, and so on.
5:04
ChatGPT has proposed a full featured
layout with multiple sections and
5:09
detailed tips for each section.
5:13
For designers,
this can be a game changer for
5:15
those of us who get stuck
working with a blank page.
5:17
ChatGPT can step up as a valuable ally
in creating user personas and profiles.
5:21
Provide the AI with
a description of your project,
5:27
you can include details about the problem,
the brand, or the value proposition, for
5:29
example, and it will paint a vivid
realistic user persona for you.
5:34
For instance, let's say we planned
on opening a new Etsy shop,
5:38
one that sold physical prints
of AI generated artwork.
5:42
We can use ChatGPT to help us
find our target audience, and
5:45
then create a user persona of
someone from that audience.
5:49
First, let's use the prompt to develop
ten distinct audience segments for
5:52
an online Etsy shop selling prints
on demand of AI generated artwork,
5:56
this should give us an idea
of some potential customers.
6:00
Okay, perfect.
6:10
Now, we'll use the prompt, pretend
you are an expert UX Researcher, and
6:12
write an original user
persona/user profile for
6:16
someone from the following
audience segment.
6:18
After we type our prompt in, we'll now
copy and paste our audience segment.
6:22
For this example, I think Digital Nomad is
a pretty good option, so we'll use that.
6:26
And just like that ChatGPT produces
a detailed user persona for our Etsy shop.
6:32
Now, why are user personas
like our friend Max here,
6:38
so important to the design process?
6:41
Well, it's like this.
6:43
We get them, personas help us understand
and empathize with our users.
6:44
When we know what makes them tick,
we can design stuff they'll really dig.
6:49
Features that matter,
6:53
with personas we're clued in on what
features our users care about most.
6:54
No more shooting in the dark, we
prioritize what Max would want, one team,
6:58
one dream.
7:03
Personas ensure everyone's
on the same page.
7:04
When we're all designing for Max, we
create a consistent experience he'll love.
7:06
Smart choices, personas help us make
decisions based on actual user data,
7:10
not just gut feelings, goodbye bias,
hello informed design, talk the talk.
7:15
Personas like Max,
give us a common language.
7:20
They simplify user data, so
everyone, the team, stakeholders,
7:22
clients can understand and
discuss it easily.
7:26
In a nutshell, personas keep our users at
the heart of our design decisions, and
7:29
when our designs meet their needs,
everyone wins.
7:33
ChatGPT can chip in while designing
the information architecture of your
7:36
website or app.
7:40
Based on the type of content and
features you're planning to include,
7:42
it can suggest a logical
intuitive structure for your site.
7:45
In this example,
7:49
let's ask ChatGPT to help us with our
project's information architecture.
7:50
Let's say, in this project,
we're building a website for a restaurant.
7:54
ChatGPT begins by starting
with the homepage.
7:58
It recommends including a welcoming
message, a short introduction, and
8:01
high quality images of the restaurant and
its food.
8:05
Next, it suggests content for our about
page, including the restaurant's story and
8:08
section with the staff's bios.
8:12
For our menu portion of the site, ChatGPT
recommends creating three sections,
8:14
one for food, one for drinks,
and one for specials.
8:18
Each section will have subcategories,
for instance,
8:21
food includes categories such as
appetizers, main dishes, and desserts.
8:24
Up next, we have our reservation page that
should include the options to either book
8:28
a table, or book a private event,
followed by the online ordering page,
8:32
which has suggestions to include
options for delivery and takeout.
8:36
ChatGPT also recommends an image gallery
to show off the restaurants, interiors,
8:40
food, and past events, as well as
a contact blog and reviews/testimonials,
8:45
section or page.
8:49
It even provides ideas for an FAQ section.
8:51
ChatGPT is fantastic, it assists us in
staying organized and carefully planning,
8:53
preventing any overlooked details during
the initial stages of a design project.
8:58
With ChatGPT by your side, you can tap
into its extraordinary power to draft
9:06
an intricate sitemap for your client's
project with the speed of light,
9:10
infusing life into the digital
framework you're crafting.
9:14
Picture this, you've been entrusted with
the task of developing an e-commerce
9:18
website tailored specifically for
a vibrant streetwear brand.
9:21
You're in the trenches,
meticulously planning the user interface,
9:26
pondering over the optimal
user experience, and
9:29
tailoring visual aesthetics
to the brand's persona.
9:32
Amidst all this, the responsibility
of crafting a sitemap might feel
9:36
like another daunting mountain to climb,
but worry not,
9:39
that's precisely where
ChatGPT shines the brightest.
9:42
ChatGPT can provide a full site map in
seconds, we can start up at the top with
9:46
our homepage where it even includes
multiple sections for us to consider.
9:50
It's followed up with the shop page that
includes all of our required categories,
9:54
from men, women, and
unisex to specific product categories,
9:58
this is a great place to start.
10:01
It even includes pages for our content and
story, such as the about us page, blog and
10:03
lookbook, where we can show off
the latest and seasoned designs.
10:07
A project of this size may have
seemed daunting before, but
10:11
with ChatGPT it's much easier to
get started and stay organized.
10:14
While it can't conduct usability testing
itself, ChatGPT can certainly helped
10:17
design usability testing scripts,
surveys, and interview questions.
10:21
It's like having a co-author to guide you
in crafting the necessary materials for
10:25
your usability tests, it can even
provide the script for a user interview.
10:30
For instance, let's say our app has
recently experienced an increase in user
10:34
drop-offs, as well as users spending
less time on the app overall.
10:38
Let's ask ChatGPT to help generate
a script that will provide us with some
10:41
insights into our issue,
I'll paste my prompt and hit Enter.
10:46
And just like that, we have a complete
user interview script with everything
10:49
we need, from reminders, to ask for
permission, to record the session.
10:53
And thanking the user for their time to
questions about their experience using our
10:57
app, which will surely provide
the insights we are missing.
11:01
ChatGTP once again comes through as
the perfect sidekick for our design tasks.
11:06
And the cool thing is, ChatGPT has
a knowledge bank that spans countless
11:11
fields, so it's like having
an all knowing guru on your team.
11:15
Plus, you can customize it to
your exact needs, be it for
11:19
a focus group, an interview,
or a user survey.
11:22
ChatGPT can be instrumental in
designing the scripts for chatbots or
11:25
other AI interfaces.
11:29
When crafting a chatbot script, designers
often seek to ensure that the bot's
11:31
responses not only address
user needs effectively, but
11:35
also embody the brand's image and values.
11:38
This is where the capabilities of
models like ChatGPT become invaluable.
11:41
As a language model, ChatGPT has been
trained on a diverse range of Internet
11:46
texts, this means it can generate
text in a variety of styles,
11:50
making it a versatile tool for shaping
your chat bots, personality and responses.
11:54
I'm gonna paste my prompt, it says, we run
an online education platform teaching kids
12:00
and young adults how to code.
12:04
It continues on to ask ChatGPT to assist
us by generating a sample conversation
12:07
flow that one might have with our chatbot.
12:11
ChatGPT suggests we focus on the main
objectives and typical use interactions
12:14
for our platform such as,
answering questions about our courses,
12:18
directing users to appropriate resources,
registering for courses, and more.
12:22
Our bot starts off by asking the user
if they're a student or parent,
12:29
this is a great starting point.
12:33
It then asks what type of
issue does our user have,
12:35
our user wants to learn
a new programming language.
12:37
The bot asks, which language?
12:40
And our user replies Python,
so far so good.
12:42
Next, our bot offers our courses and
the user makes their choice.
12:45
Then the user also asked to see a syllabus
of the course they have chosen, and
12:49
the bot provides it with no trouble.
12:52
The user finally opts to enroll in
the Python for beginners course.
13:02
This was a great script of
a possible conversation flow.
13:05
Next, let's ask ChatGPT to create
five personalities for our chatbot.
13:09
It suggests the encouraging mentor,
the tech guru,
13:16
the friendly sidekick, the serious
scholar, and the adventurous explorer.
13:19
I think I like the friendly
sidekick personality best.
13:25
Next, we'll have ChatGPT generate a few
variations of a welcome message in this
13:28
voice in tone.
13:32
Okay, after seeing a few examples,
I definitely like this personality for
13:42
our bot.
13:46
Let's have ChatGPT rewrite our
conversation flow script in the tone and
13:47
voice of this personality.
13:51
And once again,
13:56
ChatGPT effortlessly provides us with
another awesome conversation flow script.
13:57
Using AI models like ChatGPT to draft your
chatbot script also provides significant
14:02
efficiencies.
14:06
Rather than starting from scratch,
designers can leverage the model to
14:08
generate a wide variety of
potential responses and dialogues,
14:11
which they can then fine tune.
14:14
This allows for rapid prototyping
of conversation flows and
14:16
iterative refinement.
14:19
It's safe to say that ChatGPT can be
a valuable asset for UX Designers.
14:21
It can enhance the design process,
simplify, research, and handle repetitive
14:26
tasks, freeing up designers to
focus on high level creative tasks.
14:31
But remember, ChatGPT is here to
compliment your design process,
14:35
not replace your human judgment and
creativity.
14:39
That's it for this video,
we'll see you next time.
14:43
Happy learning.
14:46
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