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We define who users are and how they can differ from each other.
New Terms
- User - A user is someone who interacts with products in order to reach a goal
- Demographic - A particular sector of the population
- Psychographic - A qualitative methodology used to describe consumer attributes
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We've been talking a lot about users.
0:00
So let's take a step back and discuss
what the term users actually means.
0:02
Users are people who
interact with your product.
0:07
Think about everything you've
interacted with today.
0:10
Did you hit the snooze button on
your phone or check the weather app?
0:13
Have you used your car radio today?
0:17
My guess is that you've been
a user of a lot of products today.
0:20
But you aren't the only one who used
a phone alarm clock or a car radio.
0:24
There can be all types of users.
0:29
After all,
there are all types of people who may be
0:31
interested in using your product.
0:33
These people can often be grouped
by statistical data related to
0:35
the population, demographics,
and psychological attributes
0:39
such as attitudes, interests,
and lifestyles, psychographics.
0:44
Later on, we'll learn how these
groupings help us determine the way
0:50
people interact with our app.
0:54
For now,
let's just think of users as people
0:55
who have a goal when they use a product.
0:58
Most people don't stumble on products for
no reason.
1:01
You go on a website to buy a cool chair,
or
1:05
you check your account's
balance with your banking app.
1:07
Even if you're doing something seemingly
fun, like playing a mobile game,
1:10
there are clear goals and
1:14
objectives that you need to meet in
order to move throughout the game.
1:16
Of course, users can have different
goals in using the same products,
1:20
cashing a check in a banking app or
transferring money in the same app.
1:24
Because users are diverse, their needs and
1:29
motives for
using even the same products can vary.
1:32
In summary, users are people who interact
with products in order to reach a goal.
1:35
In the following video, we'll talk about
why it's important to tailor the users
1:41
experience to meet that goal.
1:45
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