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Creating User Experiences

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Why Do Users’ Experiences Matter?

2:04 with Alena Holligan and Kaleigh Veca

By understanding the value in User Experience, we can better empathize with users to deliver products and services that are tailored to their needs.

Think back to a time when you couldn't find a product you were looking for 0:00
on a website. 0:03
Maybe you were looking to make a custom shirt with a logo on the front and 0:05
a design on the back. 0:08
But the website wouldn't let you print on the back of the shirt. 0:09
You probably got angry and 0:13
went to a competitor's website because the original site didn't meet your needs. 0:14
Next time you need a shirt printed, which site are you going to visit? 0:18
The first one that let you down, or 0:22
the second one that made it easy to customize your order? 0:24
By understanding the value in user experience, we can better empathize with 0:27
users to deliver products and services that are tailored to their needs. 0:32
If the first site had a lot of users who abandon the site because they have limited 0:37
printing options, they're going to lose a lot more sales than just the one. 0:41
How a user feels about their experience directly reflects 0:47
on their view of the company and their products. 0:50
It's scary how fast people get so caught up in building a product 0:53
that they forget about the customer who will actually be using that product. 0:56
[SOUND] It can be easy to overlook flaws in our product, 1:00
because we can still understand how it was supposed to work. 1:03
Since you made it everything is obvious to you. 1:07
This cognitive bias is known as The curse of Knowledge because it's 1:10
easy to assume that other people have the same understanding that you do. 1:14
Imagine if you were seeing your product for the first time. 1:19
Would it still make sense or would you feel confused? 1:22
It's important to see things through the eyes of the people who use your product. 1:26
Empathy means being able to think about how your customer would use your product, 1:31
and what they would think. 1:35
More than just meeting your goals as a product owner 1:37
it's important to make people happy. 1:41
Or at the very least, not angry at you and your product. 1:43
You want people to enjoy your product and to keep using it. 1:47
You want to change the world. 1:51
But before we get to ahead of ourselves helping the world have more intuitive 1:53
experiences, let's learn a bit more about the basic theory of what UX is and is not. 1:57