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We want to draw attention to the pre-order offer, most likely in the form of a button or a link. This is what's called the call to action, because it's the behavior, or action, that we want to encourage in site visitors.
[MUSIC]
0:00
We're going to design a landing
page that does three things.
0:04
Captures the attention of visitors
as soon as they hit the site.
0:08
Educates them about the product, and
then drives them toward a pre-order.
0:12
They're 25 to 35 year old homeowners
that make heavy use of social media.
0:17
We're designing a landing page for
a marketing campaign and
0:22
ultimately we want site visitors
to pre-order the product.
0:26
We want to draw attention to the pre-order
offer most likely in the form
0:31
of a button or a link.
0:35
This is what's called the call to
action because it's the behavior or
0:38
action that we want to
encourage in site visitors.
0:43
It's important to define the call to
action because when designing a website,
0:48
it's best to design from the inside and
work your way out.
0:53
Let me explain.
0:57
If you start designing
a webpage by adding the logo,
0:59
navigation, footer, and everything
else that goes around the content,
1:02
then the purpose of
the page might get lost.
1:08
The page can get crowded with pieces of
noise around the outer edges of the page,
1:11
without much room left to focus
on the inside of the page
1:16
where the content belongs.
1:20
Instead, it's best to start with
the primary purpose of the page, and
1:22
then build everything around
each subsequent priority.
1:27
That's what it means to
design from the inside out.
1:31
It's not always possible to do this on
an existing webpage, but for a landing
1:35
page that's separate from the rest of
the site, it can be a good approach.
1:40
So the call to action
will be to pre-order.
1:45
With that in mind, we're ready to
start wire framing the design.
1:48
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