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We're going to design a landing page that does three things.

Captures the attention of visitors as soon as they hit the site.

Educates them about the product, and then drives them toward a pre-order.

They're 25 to 35 year old homeowners that make heavy use of social media.

We're designing a landing page for a marketing campaign and

ultimately we want site visitors to pre-order the product.

We want to draw attention to the pre-order offer most likely in the form

of a button or a link.

This is what's called the call to action because it's the behavior or

action that we want to encourage in site visitors.

It's important to define the call to action because when designing a website,

it's best to design from the inside and work your way out.

Let me explain.

If you start designing a webpage by adding the logo,

navigation, Twitter, and everything else that goes around the content,

then the purpose of the page might get lost.

The page can get crowded with pieces of noise around the outer edges of the page,

without much room left to focus on the inside of the page

where the content belongs.

Instead, it's best to start with the primary purpose of the page, and

then build everything around each subsequent priority.

That's what it means to design from the inside out.

It's not always possible to do this on an existing webpage, but for a landing

page that's separate from the rest of the site, it can be a good approach.

So the call to action will be to pre-order.

With that in mind, we're ready to start wire framing the design.